Over the course of my career, I have had the privilege of leading the creative strategy, brand evolution, and customer experience for five of the most recognized names in early childhood and K–8 education. Working alongside exceptional marketing, merchandising, product development, and executive teams, I helped shape how millions of educators discovered, experienced, and trusted these brands.
From comprehensive rebrands and digital transformation initiatives to integrated marketing campaigns, e-commerce experiences, catalogs, photography, video, packaging, and content strategy, my team was responsible for building consistent, compelling brand experiences across every customer touchpoint. The result was stronger brands, deeper customer engagement, and continued market leadership.
THE BRANDS
COLORATIONS
The Art Of Learning
As creative leader for the Colorations brand, I guided its evolution into one of the industry's most recognizable name in educational arts and crafts. My team led the brand's visual identity, marketing strategy, photography, digital experiences, catalogs, packaging, and advertising—including the successful launch of The Art of Learning™ rebrand that modernized the brand while reinforcing its commitment to creativity, safety, and child development. Today, Colorations continues to inspire educators and families across North America.
Environments
More than 1,500 specialized educational products
I directed the creative strategy that helped position Excellerations as a trusted resource for inclusive classrooms and specialized learning environments. Through integrated campaigns, product storytelling, digital merchandising, and cohesive brand design, we strengthened the brand's connection with educators seeking innovative solutions for children of all abilities. Every touchpoint was designed to communicate quality, accessibility, and educational value.
Really Good Stuff
Teacher-Tested. Classroom-Proven.
Really Good Stuff became one of the organization's fastest-growing and most recognizable brands through a sustained focus on customer-centered creative leadership. My team developed integrated campaigns, product launches, catalogs, classroom photography, digital content, video, packaging, and e-commerce experiences that reinforced the brand's reputation for practical, teacher-created solutions. By ensuring every customer interaction reflected the brand's promise, we helped build lasting loyalty among educators across the country.
Discount School Supply
Everything Educators Need to Inspire Learning
As the creative executive responsible for one of the largest educational supply brands in North America, I led the modernization of Discount School Supply's brand experience across every major marketing channel. This included a comprehensive rebrand, website redesign, integrated campaigns, direct mail, catalogs, photography, video, email marketing, social media, and Amazon merchandising. Through a unified creative vision, we strengthened brand recognition while supporting one of the industry's broadest product portfolios serving educators nationwide.